Owning a business is no easy task, and when it comes to advertising, the task is time consuming and costly. Sometimes it involves consulting an ad agency, paying high rates, and investing in a one year plan that is designed by people who you may have never met.
That’s why vehicle advertising is one of the most effective forms of advertising right now. We live in a mobile world and research shows that travelers are wide and far, why wouldn’t you use your vehicle as a billboard?
There are several reasons why wrapping your vehicle may be the perfect investment for you.
1. Reach a larger audience more often.
Truck-side advertising can produce about 40,000 to 60,000 impressions a day.
2. Your advertising dollars will go much farther.
So if you put an ad in the paper it’s only there for one day, at most a week right? And when you pay for air time on television, how many times is that run? Who will see it if it airs twice at midnight? Not to mention these ads are usually only 30 seconds. Vehicle graphics last years.. and then some.
3. Generate a positive opinion.
About 75% of people say that have a favorable opinion of companies they see through truckside advertising. Likewise, most people feel a company is more established and more successful when this form of marketing is involved.
4. Create a buzz and increase awareness.
Think about it, 98% of Americans have been in a vehicle in the past week. 91% of those people notice truckside advertising. Many times viewers believe that the products being advertised is being delivered, they think their neighbors are using their services and they begin to generate those positive feelings toward a brand.
5. Bypass restrictions and influence a lucrative market.
There are lots of restrictions when it comes to billboard placement, rates, and timing.. having a mobile billboard is a great way to break free from that. It’s a more effective way to reach your targets. Heavy commuters are most likely to see your advertisements, these people tend to be middle aged, employed, therefore have a higher income, and most of the time have children. (Source: Arbitron National In-Car Study: 2009 Edition) These people are probably in your market.
Americans spend 20 hrs per week in their car – which is a 31% increase from 2003. (Source: Arbitron In-Car Study)
91% notice advertising on trucks, 35% actually study these advertisements closely. (Source: American Trucking Association)
71% of people notice billboards when driving past one. (Source: Arbitron National In-Car Study: 2009 Edition)
29% of viewers would base a buying decisions on truckside advertising. (Source: American Trucking Association)
56% of people say they perceive the company to be a successful one when they see truckside advertising. (Source: OAAA and Media Life “Delivering Brand by the Truck Loads”)
Multiple studies have shown an increase in awareness from using truckside advertising with an existing ad campaign.